With the development of Pro Architectura 3.0 for Villeroy & Boch, you have brought together all your findings on the conscious use of colours in one system. How did you go about this?
The development steps of the system were more extensive than one might think. In contrast to the design of a singular tile décor, many facets play a role in Pro Architectura 3.0. In cooperation with the experts from Villeroy & Boch Tiles, we defined twelve construction applications where tiles are installed. We identified colour shades that can be combined together perfectly in different areas of application.
How did the name Pro Architectura 3.0 come about?
The 3 in the name stands for the three areas that the system covers: aesthetics, combinability, application variability. With Pro Architectura 3.0 it is possible to combine colours in such an exciting way that completely different experiences arise in a room. A comprehensive colour system!
Combining colour in an exciting way and using it consciously: That means retrieving the information that our colour memory has stored. How is it done?
The associations that colours trigger should be familiar to every designer. Even the subtlest nuance of a colour literally puts it in a different light, so that completely different information is associated with it. Let me give you an example of how different colours work. The disruptive price sticker in shrill orange on a promotion flyer has the task of attracting everyone's attention. On the other hand, a design in subtle ultramarine blue conveys timeless value that is above trends.
Prof. Dr. Axel Buether
The colour sets you have developed are considered a special source of inspiration.
The colour sets are of course not a must, but they give designers a good means of orientation to achieve a certain spatial experience with the successful combination of form, function and colour.
Combine color in an exciting way and use it consciously: That means retrieving the information that our color memory has stored. How does one go about this?
The associations that colors trigger are, of course, familiar to every designer. Even the subtlest nuance of a color literally puts it in a different light, so that completely different information is associated with it. The price disruptor in shrill orange on a campaign flyer has the task of attracting everyone's attention. The design in subtle ultramarine blue, on the other hand, conveys timeless value that transcends trends.
This proves once again that the material tile is not only functional, but also emotional.
The Pro Architectura 3.0. has completely reinterpreted the tile. It creates endless possibilities in interior design and offers a whole new value for different applications and variety of usage. It goes without saying that Pro Architectura 3.0 achieves an ambience of sophisticated design - in the public sphere as well as in the private sphere.